Archive for the ‘Articles’ category

Blended Futures of Aging & Business Innovation

January 29th, 2012

Communications and convenience giant (Nasdaq: RIMM) RIM, the maker of the ubiquitous Blackberry, sees a number of defining trends ahead. These reflect the themes of my own research and are cornerstones of the MIT AgeLab

Motley Fool’s Dan Dzombak January 26 article, “4 Key Trends RIM’s Futurist Foresees,” reports on a talk given by RIM’s Manager of Innovation & Technology Futurist, Joseph Dvorak, PhD. Dr Dvorak identifies four trends affecting the future of the smart phone:

(1) Aging world: the median age on the planet in 2000 was 26, by mid-century it will be 36 and the number of people over 60 will triple — to nearly two billion people;

(2) Connectivity: smart phones, other devices and wireless providers will blur activity, place, and push trends we already see in social media and interaction;

(3) Empowered consumers: Consumers will continue to adopt tools that help them monitor and manage their relationship with companies, e.g., social media that advises on everything from restaurant choices, to financial services, to ‘hey, where’s my package?’

(4)’Values’ purchasing (e.g., green consumers). Values purchasing is not just for kids. Where there is a rise in ‘color causes’ (my phrase) — buying green, supporting pink, and helping red — aging baby boomers are increasingly interested in their social impact and legacy. That is, ‘what am I contributing and what will I leave behind?’

» Read more: Blended Futures of Aging & Business Innovation

Apples to Apples – Business Innovation Or is it All Hype, Great Marketing, Or Branding?

January 23rd, 2012

Is Apple Computers the most innovative company in the world? Some believe so, but it seems to me all their so-called innovation is merely incremental, borrowed, bought, or happens to be first to market. Now, people could say that Steve Jobs is their savior, and point to the iPod, iPhone, iPad, and perhaps the future iCar, and iBigWheel with a GPS system and alternative energy charging device when you peddle, but are any of these so far ahead of the competition that they really set Apple out above the field?

Has anyone ever wondered where Apple would be without all the “hype” and road show marketing propaganda? I realize that many people have taken to Apple like some sort of religion, and that’s fine and all that; to each his own, never-the-less, what if?

“What if” Apple didn’t market the way they do, would anyone really believe they are the end all, be all? Everyone says that Apple is the most innovative company, and if you do not believe their hypsters you can ask the company themselves and they will tell you; “Indeed we are the most innovative”

» Read more: Apples to Apples – Business Innovation Or is it All Hype, Great Marketing, Or Branding?