By forming strategic alliances, large pharmaceutical firms gain visibility to new drug concepts. New technology
and customer solutions are jointly developed and delivered in high technology. Businesses of all types reach new market penetration.
In the alliance between Yahoo and EBay, EBay owns PayPal and Skype and now is extending its reach to the huge Yahoo user community. Yahoo benefits from Ebay as an advertising client and together they deliver a strategic strike against Google in the Internet advertising space.
» Read more: Are Strategic Alliances ‘Black – Holes’ or Lightening-Rods for Business Innovation?